Krazy giraffe is a new Digital Advertising & Rewards site,
where customers Earn Rewards by Browsing & Reducing Deals for free. Krazy Giraffe’s business model
is based on Shared Value Marketing, meaning that the revenue generated from Advertising
is shared as Rewards to the consumer to purchase deals, subsidizing deals to an affordable cost and paying
the merchant full value for the deal. The more a customer browses and reduces the Deals,
the more rewards they generate for themselves.
The company was born of the desire to Help People and to
improve their living conditions especially in Africa and
South Africa. People cannot afford to dream; they dream but are
unable to materialize them, due to the lack of funds, money and support. The
Purpose of Krazy Giraffe is to improve the Economy and the lives of South Africans and Africans.
Investing in the Economy and country starts with
investing in the people. If people do not have
the money, they are unable to grow, they are unable to
purchase. It is great to Reduce Prices and Advertise for
Sales, but when people cannot afford the products and services,
it results in an imbalance and a lack of Sales. Giving back in the form
of Rewards before people Spend, inspires people, and helps them to be positive and
hopeful to change their lives for the better and drives them to work towards a better life, by being able to Afford More.
The pandemic has just highlighted and exacerbated the financial
issues that plague our country and plummeted many of the working class into
lower income groups. This has resulted in the rise of
entrepreneurs and people who are requiring a means to generate a
second income and people requiring additional money to purchase
their everyday necessities. These three groups of people are the
target market for this new advertising channel.
Another factor leading to this concept, is the
lack of jobs globally and in SA where the Rise in Technology, ironically
is replacing people’s jobs and leading them to look at other means
to make money, like the 'ill advised' investment schemes. Our concept does not require
any money to be invested, lent or borrowed by people, but just a means to give back to Community,
helping to uplift them and Local Business, as well as the Economy.